A year ago, our company, well established in the Quebec City advertising and marketing sector, enthusiastically announced the acquisition of door to door, a renowned print advertising agency in the Montreal area. This strategic acquisition marked a key step in the growth of Affichez and allowed the company to strengthen its presence in the Montreal market. One year after this integration, Affichez continues to benefit from the synergies created by this merger, offering exceptional added value to its customers.
A strategic acquisition for sustainable growth
Affichez, founded in 2011, had long established a solid relationship with door to door, a company led by Stéphane Lapointe since 2007 and specialising in advertising distribution. The merger of these two entities was seen as a logical extension of their successful partnership, joining forces to better meet the needs of a constantly evolving market.
Dominic Letendre, President and CEO of Affichez, stressed the importance of this acquisition when it was announced: ‘We are extremely enthusiastic about taking this strategic step. The acquisition of door to door represents more than just geographic expansion. It’s a fusion of talent, partners, knowledge and experience that will provide our customers with unrivalled added value. We are opening an exciting and promising new chapter.
A year of synergies and improved services
Since the acquisition, Affichez. has been able to integrate the complementary expertise of door to door, broadening its range of services. The integration has not only strengthened the network of suppliers and partners, but also enabled Affichez. to offer a wider range of advertising solutions. From door to door bank of 2,500 customers has been added to that of Affichez, enabling rapid expansion of the territory covered by the company.
One of the major benefits of this acquisition is access to an expanded team of representatives and marketing experts, ready to respond to customers’ growing needs. The combined services now offer greater flexibility, with tailor-made advertising solutions combining digital and traditional media. The advertising distribution expertise of door to door has enriched the overall marketing approach of Affichez, which can now offer integrated campaigns including door hangers, direct mail and high-performance digital strategies to customers in the greater Montreal area.
A positive impact for customers and partners
One of the major benefits of this acquisition is access to an expanded team of representatives and marketing experts, ready to meet the specific needs of current and future customers. This increased leverage has allowed Affichez Inc. to strengthen its presence in the field, providing personalized follow-up and targeted communication strategies.
Customer feedback has been largely positive, highlighting Affichez Inc.’s ability to adapt quickly to complex market challenges. The acquisition of door to door has also created a new collaborative dynamic, stimulating innovation and the development of new advertising solutions.
New impetus for Affichez
This merger also marked a turning point in the way Affichez approaches the Montreal market, a dynamic and competitive region. By combining the strengths of two companies with solid roots in their respective sectors, Affichez has been able to increase its agility and its ability to react to rapid changes in the market.
Customers now benefit from a holistic approach where each campaign is designed to maximise impact through an intelligent combination of print and digital media. By integrating the proven techniques of door to door with the innovative strategies of Affichez, the company has been able to create high-impact campaigns that stand out for their effectiveness and creativity.
The future: continuing to build together
As Affichez Inc. celebrates the first anniversary of this acquisition, the company is already looking to the future. Dominic Letendre concludes on an optimistic note: ‘We look forward to working with our current and future customers in this exciting new era and continuing to write remarkable success stories together. This acquisition was just the beginning; we have many projects underway to continue to grow and innovate.’
Affichez Inc. plans to continue developing integrated marketing strategies and investing in technologies that will further enhance the customer experience. The acquisition of door to door proved to be a crucial strategic decision, reinforcing Affichez Inc.’s position as a market leader in the Greater Montreal area.
With a loyal customer base and a committed team, Affichez is ready to take on future challenges and continue its expansion with the same passion and determination that marked its first steps. One year after this strategic acquisition, the balance sheet is more than positive, and the future promises even more growth opportunities for Affichez and its customers.
