Affichez has reached a new milestone in its expansion with the acquisition of Le Royer & Fils, a well-known company operating under the brand name votrelogo.ca and specializing in corporate apparel and promotional products.
This transaction aligns directly with the growth vision of Dominic Letendre, CEO of Affichez, who aims to build an integrated group capable of meeting all the marketing needs of local businesses.
Le Royer & Fils: A strategic addition to the Boutique Affichez division
Integrating the expertise of Le Royer & Fils and the brand recognition of votrelogo.ca consolidates Affichez’s position in the corporate clothing and promotional items sector. Le Royer & Fils’ clientele will now benefit from the entire Affichez ecosystem: digital marketing, website and web app development, mail distribution, IT services, and AI agents.
This acquisition notably strengthens Affichez’s presence in the Greater Montreal area.
“This acquisition represents an incredible addition to our Boutique Affichez division. It will allow us to significantly accelerate our growth in this sector, strengthen our presence in the Greater Montreal area, and continue developing our offerings across Quebec,” states Dominic Letendre, CEO of Affichez.
A continuing consolidation strategy
This transaction marks a new phase in Affichez’s growth strategy, following the acquisitions of the distribution company De Portes en Portes in Montreal, as well as the agency Plogg and its specialized brand Bücco 360.
Through these successive acquisitions, Affichez is deploying a complete ecosystem featuring cutting-edge entities such as Nexel Solutions TI (corporate IT solutions) and Agentyx (AI voice agents), backed by a centralized administrative and marketing infrastructure.
Founded in Quebec City in 2011, Affichez specializes in advertising distribution, print production, promotional items and apparel, digital marketing, and web development. With a team of over 30 professionals, three offices in Quebec, and a volume of over one million promotional mailings per month, Affichez supports more than 1,500 businesses in achieving their commercial goals.
This acquisition strengthens Affichez’s position as a marketing agency in Quebec City and its ability to deliver 360-degree services throughout the region.
