An effective SEO strategy begins with a thorough analysis. A comprehensive SEO audit helps to identify technical obstacles, content gaps and keyword opportunities that are holding back your Google rankings.
Simply having a website is no longer enough. It must be fast, well-structured, search engine-friendly, mobile-optimised and aligned with your customers’ search intentions. A poorly optimised website, even with a good design, remains invisible in search results.
Search engine optimisation (SEO) is a strategic tool for attracting qualified traffic, building lasting digital authority and reducing your reliance on paid advertising campaigns. Unlike online advertising, SEO results accumulate over time and continue to generate visitors long after the initial investment.
Our experts in Quebec City support you every step of the way, from technical analysis to content optimisation, using cutting-edge tools such as Google Search Console, SE Ranking and in-depth manual audits. Our approach is personable, clear and educational: you’ll understand what we’re doing and why we’re doing it.
An SEO audit is like a comprehensive health check for your website; it’s no longer just about understanding why your site isn’t performing well on Google (or Bing!)…
Here’s what a professional audit can assess:
Every element analysed brings us closer to a more effective, more visible and better-ranked website.
The audit is the first step, but what makes the difference is what we do with the results. At Affichez, we take action with an SEO plan tailored to your objectives:
The result: a website that’s more visible, more engaging and better positioned to attract the right visitors at the right time.
Every SEO project follows a rigorous and adaptive methodology, tailored to each client’s specific circumstances, as well as to the requirements of both traditional search engines and artificial intelligence systems.
Whether you’re a local business, a neighbourhood shop or a growing SME, we optimise your online presence for both Google and generative search engines such as ChatGPT or Perplexity (GEO). The aim is simple: to be visible in search results as well as in the answers generated by AI.
Our support is based on concrete actions and measurable results. You’ll clearly see the impact on your rankings, traffic and conversions.
It all starts with a detailed SEO audit: the technical condition of the website, mobile performance, content quality, internal structure, domain authority, current ranking on Google, readability factors, etc.
Based on the audit, we develop a bespoke strategy tailored to your business objectives and competitive landscape. This includes researching and selecting relevant keywords and questions and answers, identifying the priority pages to optimise, and drawing up a clear, scalable action plan.
We’re taking action: optimising existing content, creating new targeted pages, improving site speed, adjusting SEO tags, integrating structured data, and optimising for mobile. Every change is approved by you to ensure consistency and relevance.
SEO is, and always has been, a powerful long-term tool. Once the initial optimisations are in place, we monitor performance using monthly reports, shared dashboards and ongoing adjustments based on results and search algorithm updates
Effective SEO is about more than just a ranking on Google. It’s about a clear strategy, concrete actions and lasting results.
An SEO audit is a comprehensive analysis of your website that assesses its technical aspects, content, structure and authority. It helps to identify issues that are holding back your Google rankings and to prioritise actions to improve your visibility.
An SEO audit assesses the current state of your website. SEO optimisation is the next step: it involves implementing specific improvements to your content, structure, technical aspects and keywords in order to boost your performance in search results.
The first results are usually visible within 3 to 6 months, depending on the competition for your keywords and the initial state of your website. SEO is a long-term investment whose benefits accumulate over time.
Our SEO agency in Quebec City assesses:
Each of these points enables us to identify specific actions to improve your visibility.
Yes, and it’s actually recommended. Google Ads generates immediate traffic, whilst SEO builds your long-term organic visibility. The two strategies complement each other.
Yes, we tailor our strategy to your existing website. There’s no need to start from scratch.
Absolutely. We provide ongoing support, with monthly performance reports and adjustments.
Yes, our team is proficient in the main CMS platforms and can tailor the technical optimisation to your current system.
SEO optimises your website to appear in Google’s search results. GEO (Generative Engine Optimisation) optimises your content to be cited in the responses generated by artificial intelligence systems such as ChatGPT and Perplexity. The two strategies are complementary. Discover our dedicated GEO service.
