Chez Mag is a trendy eatery specializing in creative dishes such as lobster rolls and lobster poutine, with locations on Île d’Orléans, in Kamouraska, and in Baie-Saint-Paul. Known for its warm welcome and relaxed atmosphere, the restaurant showcases local products and now offers alcoholic beverages, including beers from microbreweries.
Affichez created a brand image from scratch that lives up to this reputation. A cafeteria as beloved as Chez Mag needed a visual identity that truly captured what makes it special: the comfort of a good home-cooked meal, the freshness of local ingredients, and the warmth of its hospitality. The challenge was to create a brand that was both gourmet and welcoming, while ensuring it could be applied across a wide range of materials, from packaging to staff uniforms.
A simple, appetizing logo that’s instantly recognizable, accompanied by a comprehensive brand book that defines the brand’s personality, its official colors, and its guidelines for use. Every visual element was designed to reflect the charm and warm atmosphere of the cafeteria.
A collection inspired by the Chez Mag brand, featuring aprons, crewnecks, T-shirts, and caps that are beautiful, practical, and durable—all designed to dress the team in style. Brand-consistent promotional items also extend the Chez Mag experience into customers’ everyday lives.
A complete range of printed materials (menus, business cards, packaging, and visual aids) that are perfectly aligned with the brand identity, complemented by promotional tents for the company’s events and booths.
Chez Mag now has a consistent brand image across all of its physical touchpoints, from the logo to the packaging, including staff uniforms and printed materials. It’s an identity that shines and stands out, just like the cafeteria’s reputation.
This is the approach we take with every client in the restaurant industry: translating the customer experience into a cohesive visual identity across all platforms, from the menu to the staff uniforms. Thank you to Chez Mag for their trust.
