Chico is a major chain of pet stores in Quebec, with a network of franchisees who are firmly established in their communities.
Affichez supports the franchisor and several Chico franchisees in rolling out advertising campaigns throughout Quebec. Whether it’s new store openings, promotions, discounts, or seasonal campaigns, our print media allow us to reach consumers directly in each store’s local market.
A partnership that demonstrates the full power of advertising distribution for a franchise network: thinking on a provincial scale while communicating locally.
For a franchise network like Chico, the challenge is to combine the strength of a well-known brand with the unique realities of each of its local markets.
Our mission is to support the corporate team and franchisees in planning and implementing their distribution campaigns. Depending on the objective, we determine the territories to cover and the geographic areas to prioritize around the stores.
The goal: to maximize the visibility of each campaign among the most relevant consumers, right within the store’s marketplace.
Through our mail distribution network, we support Chico and its franchisees in several regions of Quebec, both in major urban centers and in regional markets.
This capability allows the chain to implement a unified strategy on a large scale, while tailoring each campaign to the local realities of its stores.
Each campaign is planned based on the store’s location, its catchment area, and its objectives.
We target priority geographic areas in order to focus distribution on households located in the target market and thereby maximize the relevance of each campaign.
Whether it’s a grand opening, a promotion, a discount, a seasonal offer, or a local initiative, print advertising allows Chico to communicate directly with thousands of consumers in the areas surrounding its stores.
A tangible, local medium that plays a key role in the network’s marketing strategy.
