For over 45 years, Décoration Lamontagne has been transforming homes and commercial spaces in Quebec City with creativity and expertise. As a proud retailer of Benjamin Moore paints and Kwizine cabinets, and a member of the Déco Surfaces group, the company offers a turnkey service, from design through installation. The company had built a solid reputation, but its image no longer fully reflected the modernity of its services or the breadth of its partnerships.
Affichez was commissioned to develop a brand identity, a website, and an advertising presence that would reflect this level of expertise. After 45 years in business, the challenge was to modernize the brand without losing the personal touch and expertise that set it apart, while making it effective in the digital space to generate qualified leads.
A new logo featuring warm, hand-drawn lettering, accompanied by a style guide defining a consistent color palette (red, beige, black, gray, white) and typeface (Axiforma). This brand identity was then applied across all of the company’s materials: vehicles, stationery, promotional items, and signage.
A website built around the slogan “Imagine & Create,” which clearly showcases the company’s residential and commercial services, its team of experienced designers, and its partnerships (Benjamin Moore, Kwizine, Déco Surfaces), to guide visitors from inspiration to scheduling an appointment.
Ad campaigns on Facebook and Instagram highlighting Décoration Lamontagne’s achievements and trusted partnerships, with embedded forms to make it easy to schedule appointments directly from social media.
Décoration Lamontagne now has a consistent and modern brand image that reflects its 45 years of expertise, supported by a user-friendly website and an active advertising campaign that generates qualified appointment requests.
This is the approach we prefer for well-established companies: modernizing their image without erasing what has built their reputation.
Thank you to Décoration Lamontagne for their trust.
