For over 45 years, Élite Portes et Fenêtres has designed and manufactured premium doors, windows, and patio doors engineered specifically for the Quebec climate. Based in Saint-Gilles, this manufacturer serves an extensive network of distributors, installers, and contractors across Quebec and Ontario. Affichez has been guiding Élite across all communication channels since 2017 in a partnership that has expanded over the years alongside their growth.
For a manufacturer relying on a vast distribution network rather than direct consumer sales, the challenge is twofold: project a strong, consistent brand image that inspires confidence among network partners, while generating enough brand awareness among the general public to drive demand on the ground. Affichez has supported Elite in this mission for nearly a decade through an ever-expanding mandate.
Affichez delivered a comprehensive, rigorous overhaul of Elite Windows & Doors’ brand identity to align it across all touchpoints. From stationery and corporate apparel to event promotional materials and web design, we built a cohesive, strong, and recognizable visual identity. This multi-platform alignment enables Elite to project a modern, professional image that inspires confidence among its distributor network while boosting brand awareness with the general public.
In 2022, Affichez orchestrated a full redesign of Elite’s website, engineered to present its product lines clearly and generate qualified leads for its distributor network. This effort continues with ongoing SEO/GEO optimization (Google Business Profile posts showcasing company expertise, content enhancements, and industry directory listings) to guarantee long-term search engine visibility.
Elite’s digital strategy relies on a complementary duo: Meta Ads highlight products and brand heritage on Facebook and Instagram, while Google Ads capture consumers actively searching for door and window solutions. All campaigns are structured by geographic territory with full conversion tracking and monthly reports driving continuous optimization.
Multiple full-scale photo and video shoots were conducted to document Elite’s craftsmanship, featuring their manufacturing plant, employees at work, and key operations. This content fuels their corporate social media channels to share the authentic story behind this family-owned business.
Starting in 2017, Affichez took charge of all print and promotional materials for Elite (brochures, envelopes, posters, corporate apparel, and event booths) to establish a cohesive visual identity in the field.
Nearly a decade later, Elite Windows & Doors boasts a cohesive, recognizable brand identity across all touchpoints (print, web, social media, and digital ads) that strengthens its distribution network while elevating public awareness.
This stands as proof of what we strive to achieve with every client: building a relationship of trust that allows a brand to adapt and grow over time, project after project. Our collaboration with Elite continues to this day across most of these areas.
Special thanks to the entire team at Elite Windows & Doors for this great partnership.
