Groupe AZ Extermination

A partnership
lasting since 2012

INDUSTRY:
Pest Control Service

Groupe AZ Extermination is a long-standing partner of our agency. Our collaboration began in 2012 through De Portes en Portes, a company acquired by Affichez in 2022, and continues strong to this day.

Year after year, we support Groupe AZ in their door-to-door ad distribution campaigns across the Greater Montreal region.

Covering a broad territory including Montreal, Laval, the South Shore, and the North Shore, the company relies on direct distribution to reach homeowners directly within its service areas.

A sustainable business relationship that has evolved alongside both of our companies over the years.

Our Scope of Work

In the pest control industry, consumer demand shifts dramatically with the seasons. Ants, spiders, wasps, rodents, and other pests emerge at distinct times throughout the year.

Our scope of work involves planning targeted distribution campaigns with Groupe AZ that align with key seasonal windows and specific coverage zones.

Over the years, we have also developed eye-catching visual concepts that spotlight timely pest issues, ensuring the message resonates instantly with homeowners.

The right message, at the right time, in the right neighborhood.

A Consistent Annual Presence in the Field

Groupe AZ relies on our distribution services year after year to maintain an active advertising presence across its target markets.

Direct distribution connects directly with residential homeowners in served territories, raising brand awareness precisely when demand peaks.

Campaigns Built Around the Seasons

Seasonality drives every aspect of pest control strategy.

We tailor campaign timing and visual messaging to focus on the specific insects and pests most active at any given time of year. This approach delivers highly relevant messaging to consumers right when they are most likely to need the service.

From the South Shore to the North Shore

Operating across such an extensive territory means Groupe AZ needs a partner capable of executing large-scale campaigns in multiple zones simultaneously.

Our distribution network allows us to support the company seamlessly across the entire Greater Montreal area—from the South Shore to the North Shore, including Montreal and Laval.

Une capacité de déploiement qui nous permet de continuer à accompagner Groupe AZ dans sa croissance, plus d’une décennie après notre toute première campagne ensemble.

The Result: Reliable campaign execution backing continuous growth

A scalable distribution capacity that enables us to keep supporting Groupe AZ’s expansion over a decade after our very first campaign together. This partnership reflects our core philosophy at Affichez: building lasting business relationships that evolve year after year to match our clients’ needs.

Special thanks to the entire team at Groupe AZ Extermination for their loyalty since 2012.

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