Nexel IT Solutions

Designed for a niche area of expertise

INDUSTRY:
Technology

Nexel Solutions TI offers managed IT services to small and medium-sized businesses in Quebec: infrastructure, cybersecurity, and 24/7 support. To accurately convey this technical expertise, Affichez took the time to understand the company’s reality and the needs of its clientele before creating a brand identity, a website, and a marketing strategy that reflect who they are. The managed IT services sector is a highly technical field, where credibility is built on the precision of the message as much as on the brand image.

Our Scope of Work

Nexel Solutions TI needed a professional visual identity and digital presence capable of translating its cutting-edge expertise into a clear and accessible message for small and medium-sized businesses that aren’t necessarily familiar with IT terminology. Affichez supported Nexel Solutions TI from brand creation through the implementation of a comprehensive marketing strategy.


Design of a logo and a comprehensive brand book

A logo and a brand style guide designed from the outset to facilitate website design and ensure visual consistency across all platforms: print materials, corporate apparel, vehicles, social media, and advertisements.


Development of a Bilingual Website

A website available in both French and English, with accessible content that highlights the team’s expertise: IT infrastructure, cybersecurity, 24/7 support, and point-of-sale management. Clear navigation designed to guide small and medium-sized businesses to the right services.


Multiplatform Marketing Strategy

A strategy that integrates social media management, Google Ads and Meta Ads campaigns, and content creation to build a cohesive digital presence and generate qualified leads.

The result: a brand, a website, and a strategy that work together

A website available in both French and English, with accessible content that highlights the team’s expertise: IT infrastructure, cybersecurity, 24/7 support, and point-of-sale management. Clear navigation designed to guide small and medium-sized businesses to the right services.


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