In 2016, Dr. John Scalia opened his first OrthoVille orthodontic clinic and entrusted our team with the complete development of his brand identity. Since then, Bücco 360—a division of Affichez dedicated to the dental sector—has supported the clinic with all of its communication materials: stationery, digital advertising, the website, and much more.
Bücco 360 has been working with Orthodontiste OrthoVille since 2016, with a scope of work that has expanded over time. An orthodontic clinic that is growing, opening new locations, and treating hundreds of patients needs a brand image capable of evolving with it, without ever losing its identity. The challenge for Orthodontiste OrthoVille: to modernize its communications over the years while preserving the DNA that has set it apart since its inception.
A website designed to showcase the three OrthoVille orthodontic clinics (Blainville, Montreal, Terrebonne), featuring clear navigation by location and a fun, engaging patient experience that reflects the clinic’s vibrant and colorful brand image.
Carefully designed printed materials—presentation folders, professional referral forms, business cards—created to support patients and referring dentists at every stage of their journey with the clinic.
A showcase of treatment results, presented in a clear and engaging way, to give prospective patients a concrete and reassuring picture of the OrthoVille team’s expertise.
To achieve this, we collaborated with photographer Paul Doumit, along with patients who agreed to share their smiles, to update the clinic’s printed materials with authentic and contemporary visuals.
Nearly a decade later, OrthoVille Orthodontics has a consistent brand image across all its touchpoints—both digital and print—that has successfully modernized without ever losing what makes it recognizable.
This is the proof we seek for every client: building a relationship of trust that allows a brand to evolve over time, project after project.
