For the opening of the new MET terminal – Montreal Metropolitan Airport, Porter Airlines called on Affichez to deploy a large-scale advertising distribution campaign across the greater Montreal area. Inaugurated on June 15, 2026 in Longueuil, the new terminal marks an important milestone in the development of air travel in Greater Montreal, with Porter Airlines as its inaugural carrier, offering up to 138 weekly departures to several major Canadian destinations.
For Porter Airlines, the objective was clear: raise awareness of this new departure option among the consumers most likely to travel and use the airline’s services. This wasn’t simply about mass-distributing an ad — it was about reaching the right people, in the right areas.
Working alongside the Porter Airlines team, Affichez developed a large-scale distribution campaign designed to concentrate efforts in carefully selected sectors across the greater Montreal area.
Our team worked to identify the zones with the most promising profile for Porter, paying particular attention to higher-income sectors and households with the strongest potential for the carrier’s services. This approach turned a large-scale distribution campaign into a far more strategic operation: maximizing reach while prioritizing the households most likely to respond to Porter’s new offering at the MET.
This project perfectly illustrates our approach at Affichez: combining volume, data, local market knowledge and targeting so that every distribution campaign reaches the people who truly matter. Thank you to Porter Airlines for this collaboration around the MET launch.
