For nearly 16 years, Toitures PME has brought together the best roofing professionals in Quebec, with a team of 80 employees and more than 50 trucks on the road. Affichez is helping the company shape its brand image and implement its marketing strategy, ensuring that this expertise is reflected both online and in the field.
With a solid reputation built on decades of experience, Toitures PME needed to develop a cohesive and professional visual identity that could accompany the company everywhere: on construction sites, on the road, in the office, and online. The challenge: to unify the brand image across all touchpoints while supporting two distinct goals: attracting new customers and strengthening the employer brand to recruit the best roofers in the region.
The creation of a 2025 style guide defining the rules for using the logo, the color palette, the brand typography, and contextual guidelines, to ensure visual consistency across all of the company’s media.
From fleet vehicles to corporate apparel, business cards, booths, and billboards, Toitures PME’s brand identity has been applied to all the materials that customers and employees see on a daily basis.
Signed “Experience Makes the Difference”, a social media content strategy that highlights completed projects, the team’s expertise, and the real-life stories behind the projects—with the goal of strengthening both the company’s visibility and its employer brand.
Support for the website and digital advertising campaigns to ensure a consistent experience between the company’s brand image and its online presence.
Toitures PME now has a unified and professional brand identity that is present across all its touchpoints—vehicles, uniforms, corporate materials, social media, and its website—and faithfully reflects its position as a leader in the roofing industry in Quebec.
This collaboration exemplifies our approach at Affichez: supporting our clients over the long term by helping their brand image evolve in step with their growth.
Thank you to the entire Toitures PME team for this wonderful collaboration.
