Canada Post under tension: what you need to know
On May 22, 2025, the collective agreements between Canada Post and the Canadian Union of Postal Workers (CUPW) expire. Despite the resumption of negotiations, talks are stalling on major issues such as wages, working hours and job security.
A strike or lockout could be called at any time after this date, causing significant delays in the delivery of mail, parcels and printed advertising across the country.
This situation comes just a few months after a 32-day strike in 2024, which had already severely affected the Canadian postal service.
Our contingency plan: Uninterrupted advertising distribution
At Affichezwe quickly put in place an effective contingency plan to ensure the continuity of our customers’ advertising campaigns, even in the event of a postal strike.
Guaranteed door-to-door distribution
We have activated our own door-to-door distribution network, totally independent of Canada Post.
This network enables us to cover almost all our sectors in the greater Montreal and Quebec City areas.
Rates unchanged for multi-advertiser media
Even if our costs increase as a result of this alternative solution, we have decided to maintain our rates for our multi-advertiser media, at least for the time being.
It’s our way of thanking our customers for their loyalty since the creation ofAffichez in September 2011.
Slightly longer lead times
In the current context, it is possible that some distributions will be staggered over a few extra days. We ask our customers for their understanding and assure you that our priority remains the quality and reliability of every distribution.
Our advertising distribution services
At Affichez, we offer a complete range of advertising distribution services to meet your specific needs:
Door hanger
An effective method for capturing the attention of potential customers right at their door. Available in multi-advertiser or solodepending on your objectives and budget.
Postal box
Although this format is normally distributed by mail, we have taken the necessary steps to ensure door-to-door distribution during the strike, without impacting the visibility of your campaign.
Solo targeted direct mail
This service is also temporarily converted to door-to-door distribution to ensure continuity despite possible interruptions at Canada Post. This allows you to maintain precise targeting while ensuring delivery.
Conclusion: we’re ready for you
In business, working in a climate of uncertainty is never easy. But it’s at times like these that the strongest companies stand out.
Thanks to our agility, our well-established field network and our commitment to exceptional service, Affichez is ready to deliver your advertising campaigns without interruption, even if Canada Post goes on strike.
If you have any questions, or would like to plan your next campaign, contact us today at [email protected] or via our contact form.
